April 8, 2021 finance & economy

WATERMELON JOINS IPREX GLOBAL COMMUNICATION PLATFORM


The frontline, homegrown, Dubai-headquartered public relations consultancy with an integrated outlook on communication from strategy to execution, Watermelon Communications, has partnered with IPREX, a US$420 million global network of communication agencies with footprints across the world through 93 offices.

The partnership will pave the way for reinforcing Watermelon’s bouquet of public relations and communications offerings on a global scale and enrich the agency’s expertise and outreach to markets across the world.

“Watermelon is one of the pioneers of integrated communications in the UAE providing its multi-disciplinary expertise to clients across verticals for close to two decades. We continue to expand our reach to regional and global markets through key partnerships. Joining the IPREX platform will help us further reinforce our salience as a one-window provider of services across the globe,” said Madhu Kuttat, Managing Director, Watermelon Communications.

The IPREX global platform brings clients and partner agencies together in one place, increasing the convenience of finding resources from around the world to deliver successful responses to communications challenges. It also offers seamless, world-class implementation and facilitates strategic and executional partnerships, ensuring high caliber work.

“Joining with Watermelon is a significant milestone for IPREX as we continue to expand the network’s reach across the Middle East and North Africa (MENA) markets. Watermelon is known for delivering results in the vibrant market of Dubai for a diverse range of clients, and will certainly bring value to our existing partners and their clients,” said Julie Exner, Global President, IPREX.

“The partnership will kindle a much-needed camaraderie among people and organizations across the world in tough times like now with the world under the sinister shadow of the COVID-19 pandemic,” Madhu of Watermelon added.

Watermelon is a member of 3AW, a global network of independent full-service communication agencies.

Watermelon is also a member of PRCA MENA. The PRCA (Public Relations and Communications Association) is the world’s largest professional PR body.

About Watermelon Communications

Watermelon Communications, founded in 2001, is headquartered in Dubai with offices in Dubai and Doha. Established as a creative boutique, today Watermelon has grown to be a full-service marketing and communications agency offering media buying, public relations, digital and social media, event management, corporate premiums, and creative services to its growing list of clients.

About IPREX

IPREX is a $420 million network of communication agencies, with 1,220 staff and 93 offices worldwide working across the spectrum of industry sectors and practice disciplines. IPREX is the tenth largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.



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