July 29, 2022 real estate

Cersaie to have a new thematic walkway this year


This year’s Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings to be held in Bologna from September 26 to 30, will feature an additional level with new spaces and functions.

One of the new aspects of the 39th show will be Cersaie Upstairs, an upper-floor walkway connecting the historic exhibition halls with the newly built pavilions.

The entrance to the walkway will be via the external escalators adjacent to Hall 19/20, from where it will extend to Gallery 21/22 and Gallery 25/26. This new itinerary will offer visitors an exciting new sensorial, relational and cultural experience along with the chance to take part in recreational and culinary activities.

The new space is inspired by the theme of the elements from which ceramic products are made: air, water, earth and fire.

Architecture exhibition

Gallery 21/22 will host the third edition of Archincont(r)act, the exhibition aimed at the world of architecture and contract design which this year will see the participation of 6 major architecture firms (Lombardini 22, Pininfarina, One Works, Noa, Iosa Ghini Associati-IGA and Handel Architects).

Each of these firms will be assigned a portal where visitors will have the chance to explore the firm’s projects and philosophy through augmented reality or virtual reality experiences curated by Vection Technologies.

The atmospheric location inspired by air and water will be based on the concept of the archaeological site of Stonehenge. Each firm will also have the opportunity to give a presentation on the theme of sustainability.

Earth and fire

After air and water, the elements of earth and fire will take centre stage in Gallery 25/26.

In a space of about 1,200 square metres, visitors will be immersed in a warm and relaxing atmosphere inspired by the two natural elements. The use of video mapping on the floor will further enhance the sensorial experience.

A VIP lounge will welcome the more than 200 international delegations of architecture firms and contract design professionals invited this year. This area will bring together the traditional commercial and networking aspects of B2B activities with a more emotional and sensorial experience.

Culinary experience

Cersaie Upstairs will also be the venue for a unique culinary experience. One of the two Cersaie Upstairs refreshment points located in the mezzanine between Hall 19 and Hall 20 will be run by the Bologna-based association Tour-Tlen, which will offer visitors the chance to taste traditional Bolognese tortellini (covered by the Municipal Designation of Origin label) as well as versions of the famous local speciality re-elaborated by the association’s chefs.

Also available for tasting will be a specially selected mortadella (Mortadella Selezione Tourtlen) produced as a collaboration between Felsineo and Tour-Tlen’s chefs.

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