June 13, 2022 telecom

Zain partners with Sesame Workshop to offer educational content to its Zain Kids digital platform

KUWAIT: Zain Group, a leading mobile telecom innovator in seven markets across the Middle East and Africa, announces that its recently rebranded API platform and homegrown digital ecosystem provider, Dizlee has entered a collaboration with Sesame Workshop’s Ahlan Simsim, an Arabic-language program that follows the adventures of Basma and Jad, two best friends exploring their world.

The partnership between Zain’s Dizlee and Sesame Workshop is also aligned with the United Nations’ Sustainable Development Goal number four, related to the provision of quality education for all. The collaboration sees Ahlan Simsim content and characters becoming available on the Zain Kids platform to customers in Kuwait, Saudi Arabia, Iraq, Jordan, Bahrain as well as to Omantel customers. The initiative is in line with two of Zain Group’s objectives to provide top quality digital services through Dizlee, while at the same time aligning with the Zain Group’s corporate sustainability objectives.

From the creators of Iftah Ya Simsim and Sesame Street, Ahlan Simsim offers content that fosters early learning for young children in the Middle East and North Africa, especially those affected by crisis and displacement. Ahlan Simsim is part of a wider humanitarian initiative of the same name. For more than 50 years, Sesame Workshop has been a torchbearer in the ‘edutainment’ space and a household name across continents.

This agreement marks yet another effort from Zain to ensure that its educational offerings to the market solve the dual purpose of providing quality digital content to the youth, and at the same time ensuring that the company is in line with the UN’s Sustainable Development Goals, that every child in the region has access to quality education, regardless of where they are based.

René Celaya, Vice-President for International Programs at Sesame Workshop said, “Sesame Workshop is extremely pleased to partner with Zain Group. Through the Zain Kids platform, children are able to enjoy the educational and inclusive content of Ahlan Simsim, which promotes playful learning and teaches skills to help young children grow smarter, stronger, and kinder.”

Zain recognized the importance of providing access to qualitative educational content that caters to its communities, particularly given the impact of the pandemic as well as the need to establish digital inclusive communities. This partnership leverages Ahlan Simsim’s content and Zain’s digital reach to build resilience and empower young people. Technical support for this integration was provided by Digital Virgo, a Dizlee trusted partner.


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