October 1, 2020 tourism

Heart of Europe 'world's first Zero discharge tourism project'


Leading developer Kleindienst Group said its master-planned second home and tourism island destination, The Heart of Europe, being developed just 4 km off the off the coast of Dubai at an investment of $5 billion, will be the world’s first ‘Zero’ discharge tourism project.

The project, that has sustainability at its core, is being developed within the World Islands - a cluster of 300 man-made islands off Jumeirah district - that was aimed to create a new paradisiacal destination with boutique hotels, residential and hospitality properties to attract international tourists, investors seeking a second home and UAE residents looking for a new staycation experience.

The Heart of Europe is being developed on six of those islands – bringing the best of European culture, heritage and experience in Dubai.

The destination will offer year-round European cultural festivities – as many as 51 annual festivals – to bring the best of European flavour in Dubai. The restaurants and cafes will serve organic and authentic European cuisine. The destination will showcase the incredible wealth and resources of an unsoiled paradise and is set to become a ‘natural, cultural, human’ destination.

Kleindienst Group said a series of micro-jungles, vertical hanging gardens, rainy street offering cool shower during the hot summer season, solar power, re-creation of coral reefs and expansion of marine habitat, solar-powered hotel suites that are backed with a ‘Zero discharge policy’ – are some of the key features that will set the Heart of Europe apart from all other tourism projects in the world.

A new sustainable and architectural wonder, The Heart of Europe will also house a vertical hanging garden comprising 100,000 green plants.

The green living walls will add to the hotel biodiversity as it will attract bees, butterflies and birds whilst keeping the building cooler and reducing the hotels’ overall carbon footprint, it added.

The top developer pointed out that on completion, it will be a car-free, noise-free and pollution-free destination.

“Zero discharge was almost impossible on an island tourism destination and unthinkable a few years ago. However, it is becoming a reality now, thanks to the development of environmental engineering and technology. We are now able to achieve zero discharge at the Heart of Europe,” remarked Chairman Josef Kleindienst.

“Once completed, it will be the world’s first sustainable island tourism destination with a ‘Zero’ discharge policy. This means, there will be no discharge into the sea waters!”

The latest wonder in the modern age, Heart of Europe, once completed, will become a treasure trove and a ‘must visit’ destination for world travellers - especially those who care about environment and sustainability, he added.

The project, which was initiated around 2008, came out of age and evolved through increased regulations – both environmental and engineering – to make projects more sustainable.

'When we purchased the islands, the guidelines were simple – to build world-class touristic assets – to attract tourists to Dubai. Since then, the authorities have strengthened the engineering guidelines that will make projects environmental sustainability,' explained Kleindienst.

'As a developer, we have gone extra miles to make sure we not only fulfil those sustainability regulations, but exceed them. For example, our civil structures are built to last more than 100 years, although the regulation is for a 50-year building life,' he noted.

'So, we have exceeded our environmental and sustainability requirements as a project developer. Moreover, all our projects are green and will be surrounded by sustainable landscape, vegetation, micro-jungles that are watered through underground piping system to maximise the utilisation of the water resources. The abundance of trees and plants in the micro-jungles will attract seasonal birds and become home to butterflies,' he added.

The Heart of Europe that will host nearly 4,000 accommodation units spread across 15 hotels, 10 Beach Palaces on its Sweden Island, 32 luxury villas on Germany Island, 141 Floating Seahorse Villas, and host between 8,000 to 15,000 people including staff at its peak, will not discharge any waste into the sea – a remarkable feat that defies convention.

Construction of the Heart of Europe’s Phase I which includes the development of nearly 600 units across 5 key projects including 8 Sweden Beach Palaces, 32 luxury villas on the Germany Island, Honeymoon Island – home to The Floating Seahorse, Portofino family hotel with over 170 family suites, and over 370 deluxe suites in the Côte d’Azur resort on the Main Europe Island.

The Phase I is slated for completion in the fourth quarter of 2020 and handover processes will start upon getting necessary permission from the authorities, depending on the Covid-19 pandemic situation. In order to add to the attractions and make the project more sustainable and more ‘European’, the project introduces some unique features.

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