ADVERTISEMENT



Ooredoo partners MATRIXX Software to digitally transform mobile experience in Kuwait, Oman

February 27, 2019

MATRIXX Software is a Silicon Valley-based company whose MATRIXX Digital Commerce Platform is 'reinventing' global business

Ooredoo has announced a partnership with MATRIXX Software, a Silicon Valley-based company whose MATRIXX Digital Commerce Platform is 'reinventing' global business, to digitally transform the mobile experience for millions of mobile customers in Kuwait and Oman.

The partnership was announced at the Mobile World Congress in Barcelona on Tuesday.

Ooredoo Kuwait has launched ‘ANA’, giving customers complete control of their mobile plans, and the freedom to choose and customise the digital package that fits their needs.

In Oman, Ooredoo has expanded its successful Shababiah digital service to include postpaid mobile services, all powered by MATRIXX, which specialises in helping mobile customers buy, manage, share and pay for digital services.

Both Ooredoo Kuwait and Ooredoo Oman are the first operators in their markets to launch such services, which provides an all-digital, individually customised mobile product that gives customers complete control of their mobile plans and digital worlds, and makes it easier to buy, use and pay for Ooredoo services directly from their mobile phones.

Ooredoo Group Chief Executive Officer Sheikh Saud bin Nasser al-Thani said, “In line with the MWC theme of ‘Intelligent Connectivity,’ our new digital mobile services in Kuwait and Oman enrich our customers digital experiences with the freedom to choose and customise the digital package that fits their needs through features like eSIM, roaming and booster packs. Oman and Kuwait customers can create their own mobile number; make appointments, track health, pay bills, and much more. We are proud to push the digital experience boundaries for our customers, bringing the best of Silicon Valley through our partnership with MATRIXX.”

The launch of these new services reiterates Ooredoo’s position as a regional leader in digital transformation, having spearheaded many pivotal initiatives, such as the introduction of the first eSIM in Kuwait, and ground-breaking 5G trials.

Combined with Ooredoo’s award winning superfast networks, these new services from Ooredoo Kuwait and Ooredoo Oman will further enhance customers’ enjoyment of digital services.

Ooredoo is keen to use ANA and Shababiah to help empower a growing population of young, digital savvy customers with the latest technology, in line with the wider digital transformation plans such as New Kuwait 2035 and Oman Vision 2040.

Dave Labuda, founder, CEO and CTO, MATRIXX Software said, “We are honoured to partner with Ooredoo as it leads digital transformation in Kuwait and Oman. It is increasingly important for mobile operators to be able to offer their customers transparency, creativity and control.

“We are proud to have our MATRIXX Digital Commerce platform at the core of Ooredoo’s commitment to enriching their customers’ digital lives.”

gulf-times