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World’s largest modular VW showroom opens in Kuwait

November 12, 2018

Behbehani Motors Company, the official distributor of Volkswagen in Kuwait, has opened the world’s largest modular Volkswagen showroom as part of a wider investment in facilities worth a total of $145.6 million.

The new $32.5-million state-of-the-art showroom, located in Al Rai, is set to offer customers an unparalleled experience and spans across 22,134 sq m, said the company.

It has the capacity to display 45 vehicles and offers state-of the-art facilities alongside a unique mezzanine area which overlooks the display of cars.

Designed in line with the Volkswagen Modular Concept, the showroom spans across five levels, above and below ground, and includes ample customer parking. The rooftop has an advanced solar system installed allowing the energy produced to be stored for a variety of uses including solar cooling, lighting and electricity. The minimalist interior space features crisp white walls, natural wood and clean lines, providing an open and inviting atmosphere for customers.

The showroom will display Volkswagen’s latest SUV’s including the new Touareg and the all-new seven-seater Teramont, alongside other popular models including the Golf, Golf GTI, Tiguan and Passat.

Ali Morad Behbehani, the owner of Behbehani Motors Company, said: “Our new modular showroom marks a significant milestone in Kuwait’s expansion strategy. Kuwait is a growing market, and an investment of this size not only expands our presence in Kuwait, it is also a clear symbol of the strength of our partnership with Volkswagen.”

As part of the significant investment from Behbehani Motors, the next year will also see the launch of a new Volkswagen sales, service and spare parts facility as well as a body shop, both located in Shuwaikh. In recognition of the company’s outstanding contribution to the business and retailer network globally, Behbehani Motors has been awarded a Gold Pin from Volkswagen AG (headquarters) – an honour within the Volkswagen community.

Andrew Savvas, brand director of Volkswagen Middle East, said: “It is a privilege to have the Behbehani Group as an investor in Volkswagen. It is a relationship that has developed over several decades, and we will continue to support them in these exciting years ahead. In opening the world's largest Volkswagen showroom in Kuwait, we remain on track to become a world leader in customer satisfaction and innovation.”

Behbehani Motors Company, which joined the Volkswagen Middle East retail network in 1957, has enjoyed ongoing success in Kuwait. The state-of-the-art showroom opening will offer a special customer experience as the brand expands its showroom centre and services across the country.

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