Snapchat picks DMS as advertising sales representative in Kuwait and Egypt

June 7, 2018

UAE-based Digital Media Services (DMS), the official digital arm of Choueiri Group, said it has been appointed as the sales representative for Snapchat advertising formats in Kuwait and Egypt. DMS will offer four formats to advertisers in Kuwait and Egypt, which are snap ads, lenses, filters and story ads.

Snap adss offer sight, sound and motion in a format made especially for mobile: full-screen, 100 percent viewable with sound on by default. Lenses let Snapchatters apply live effects and sounds to their selfies, so brands can take part in the communication on Snapchat in a fun way, said the company. Filters are artistic overlays that appear when a user takes a snap in a specific location and swipes left or right. Story ads offer brands the ability to enable viewers to swipe up to view products, sites or videos while viewing long-form content.

Snapchat offers several pre-defined audiences for advertisers, such as snap lifestyle categories, snap audience match, and age, gender, location, device and carrier targeting, it added.

Snapchat was launched in 2011 and has become one of the topmost and fastest growing platforms, with over 191 million daily active users.