Ford sees retail sales growth across the Middle East in 2017

February 5, 2018

Ford saw its market share in almost every automotive segment in the Middle East rise in 2017

Ford saw its market share in almost every automotive segment in the Middle East rise in 2017, most significantly in the mid-size crossover utility and full-size sedan segments.

This is at a time when the overall industry continued to decline. The company registered increased demand for the Ford Edge as well as the Taurus, among other models, despite their respective segments shrinking overall, according to the company’s data.

Ford’s positive performance also saw a four-percentage point growth in retail sales, which, combined with the growth across the more profitable truck and utility segments, meant the brand made robust gains in the region, despite a weakened industry.

These strong performance indicators were mainly driven by having the right products at the right time, continued improvement of the distributor network and retail experience, as well as offering the right solutions for fleet customers, according to Thierry Sabbagh, Ford Middle East’s managing director.

“Our focus on the business remained laser sharp,” Sabbagh said. “We worked with our dealers to provide them the tools to help them succeed whether on the product mix, the value for money equation, or even the sales and after-sales experience. We finished the year on a strong note giving us an excellent base to start from for 2018.”

This year, Sabbagh is confident that the industry will stabilize and grow. He said Ford and its distributor network are ready. In 2017, Ford dealers continued to invest in a stronger distribution network with new sales and service points opening in the region. Ford also appointed a new distributor for both Ford and Lincoln brands in Kuwait, Alghanim Auto, and recently assigned the Iraqi territory to its new distributor, Al-Kasid Group.

With over 100 years of Built Ford Tough truck heritage, F-Series just registered an unmatched 41 straight years as America’s best-selling pickup.
“The F-Series celebrated 41 years as America’s best-selling truck — and the 2018 model, now in showrooms across the region, continues that legacy with a host of segment-leading features, advanced powertrains and unparalleled capability,” Sabbagh added.

“In fact, our performance and technology innovation is stronger than ever across the board with unique features like the Arabic voice-activated Sync 3, our highly efficient and award-winning EcoBoost engine technology, and our driver assist technologies coupled with industry leading safety features.”